Skullcandy is a park city, Utah -based company that markets headphones, earphones, hands free devices, audio backpacks, MP3 players, and other products. The company was founded in 2003.
Skullcandy's products are targeted at the outdoor action sports demographic (snowboarders, skateboarders, etc.) and general consumer market. Skullcandy products are sold through retailers, specialty outlets, and their online store.
Skullcandy was founded by Rick Alden in 2003. The LINK system combined headphones with hands-free cellular technology, allowing users to both listen to music from a portable audio device, while making and receiving calls through their cell phone. In 2003, Alden sold the first products to Milo Snow & Skate, an action sports shop in Utah. The Skullcandy logo was designed by Jef Ingram.
Skullcandy has a wide range of headphones. They come in a wide range of colors, graphics, and designs from over-ear headphones to on-ear headphones In 2012 Skullcandy unveiled their first gaming headset in several years, entitled SLYR. The initial launch was met with mixed reviews, and several months later they successfully launched a higher priced headset titled PLYR 2.
The company's most recent releases are the $179.99 Dolby Surround Sound PLYR 1 headset, and the sub-woofer utilizing $99 Crushers. The former of which was highly publicized through promotions with many athletes and artists, who appeared in roughly 30 reaction videos when submitted to the headphone's subwoofers.
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